InnovAge
Winner of a Kentico Site of the Year Award, BlueModus created a website for InnovAge to drive qualified leads and personalize content.
Challenge
InnovAge’s current site had a lot of great information, but was hard to navigate. Functionally, the site was outdated and did not drive leads. They needed a better conversion and sales funnel. Additionally, in four states and looking to expand, they needed a system that would personalize content to their different audiences.
Solution
- Kentico was used as a .NET platform that could integrate with several required systems, as well as provide the marketing and personalization tools InnovAge desired.
- Geolocation was implemented to allow personalization of site content based on the provider region detected for each visitor.
- Site engagement is way up after launch, with a 51% increase in page views, and 77% increase in pages per session.
- The site was awarded Best Healthcare Site in Kentico's Annual Site of the Year Awards.
What they said
BlueModus didn't come in as just a web development shop. They took the time to get to know us and understand our teams and our business. The end result is a website that has driven significant gains to our business.