Ball Corp.
Challenge
Ball Corp. is traditionally more of a B2B facing business, so their existing website was built to serve that audience. The Ball Aluminum Cups Team needed a microsite that was more consumer-facing with a design that spoke to the personas they were targeting. They needed a simple solution that would work with a few content editors and allow for quick changes. Most of all, they needed a site that could be completed on a very aggressive timeline to meet their 2020 marketing plan and the start of the online ordering through Amazon.
Solution
Kentico Experience’s MVC architecture allowed BlueModus to quickly develop a fully functional microsite in a compressed timeline and budget.
The ability to quickly build a complex content model and expose powerful widgets within the CMS enabled Ball Corp’s content editors.
The entire project from the start of design to build took only four weeks with training and content authoring quickly following.
Additional Work:
Ball Corporation, a storied American manufacturer and Fortune 500 company, has been a valued partner to BlueModus since 2017.
After working to support an existing Kentico implementation, Ball turned to BlueModus to rebuild their global website using the latest version of the Kentico Xperience platform in 2021.
One of Ball’s major challenges was empowering a global content team without jeopardizing high standards for brand consistency, accessibility, and compliance. A few ways we help them accomplish this:
A component-based approach allows maximum freedom and flexibility for authors while enforcing brand standards.
User roles and workflows in Kentico streamline approval process.
Documentation and regular trainings to build their team’s internal content authoring capabilities.
In addition to ongoing enhancements and strategic support for their global site, BlueModus has also worked with Ball over the years on the digital rollout of the revolutionary Ball Aluminum Cup and helped integrate their customer procurement portal within their larger marketing and content management ecosystem.